\documentclass[tikz,margin=8pt,convert={svg,command=\unexpanded{{inkscape\space --pdf-poppler\space --export-type="svg"\space --pages=1\space -o\space \outfile\space \infile}}}]{standalone}
\usepackage{pgfplots}
\usetikzlibrary{arrows.meta}
%
\definecolor{obsdpurple}{HTML}{8A5CF5}
%
\begin{document}
\begin{tikzpicture}[white]
\begin{axis}[
width=10cm,
height=10cm,
axis lines = center,
enlargelimits=0.05,
xticklabels = {\empty},
yticklabels = {\empty},
legend pos = north west,
legend style = {draw=white,fill=none},
legend image post style = -,
legend cell align = left,
]
%
\addplot [
Latex-Latex,
domain=-2:2,
samples=101,
color=gray,
very thick,
]
{exp(x)};
\addlegendentry{\(y=b^x\)}
%
\addplot [
Latex-Latex,
domain=0:4,
samples=101,
color=obsdpurple,
very thick,
]
{ln(x)};
\addlegendentry{\(y=\log_b(x)\)}
%
\addplot [
domain=-2:4,
samples=3,
thick,
dashed,
white,
]
{x};
\addlegendentry{\(y=x\)}
%
\end{axis}
\end{tikzpicture}
\end{document}